The Value of Relationships and Face-to-Face Interactions

In looking back on the last few months of hyperactivity surrounding EducationUSA, particularly with all our Social Media outreach, I need to pause and reflect on why I love what I do. The people I've met, the relationships I've developed, the places I've been make my "work" a real passion. If you've connected with a guidance counselor, an EducationUSA adviser, a colleague from a partner institution, or even parents and students abroad, don't you want those relationships to grow and thrive? Take this picture for example. Prior to the recent NAFSA Conference in LA, over 150 EducationUSA advisers gathered for a 25th anniversary gala along with US institutional representatives who had hosted these advisers over the course of the last quarter century. These relationships that were formed 2 years, 5, 10, or 20+ years ago have grown stronger over time because they began between two people.

Having been at an institution that before I joined had precious few partner relationships around the world that were healthy and producing regular flows of students. I know how difficult and time consuming these relationships are to develop properly. What I can say, without reservation, that the best form of recruitment is working with your contacts overseas. Whether it be alumni in far flung corners of the world, a guidance counselor at a school whom you met at an OACAC conference, parents of current international students, or EducationUSA advisers in countries where you are looking for help, nothing spreads the good word about your institution better than those who have gotten to know you and/or your college and can speak informatively about the benefits of attending.

Some lucky few institutions, of course, can go a long way internationally on their reputations & rankings, but even the best universities will say it doesn't take long to ruin a good run of form, with a relationship gone south with an important alum, or an unfortunate incident on campus that wasn't handled well. In every case, institutional changes in leadership of international offices up to the presidents' offices make it difficult for even the most gifted and able to maintain all international relationships at their desired levels. What I can say, from 15 years of experience on the university side of international education, my most consistent and fruitful professional relationships have come with individuals in whom I invested time, institutional and personal resources to grow.

In today's fast-paced, high tech world we can often lose sight of what really matters in the long term--the people we meet and touch, the opportunities we make for ourselves, our friends and family, as well as in our work with the relationships we build. The great news here is that keeping up those relationships has become easier with the tools we have at our fingertips. Whether we choose to use them or not to advance our relationships is the question of the day.

Lately, I have seen a disturbing trend in higher education whereby international student enrollments are seen as cash cows. Institutions that set about on a campus internationalization plan who see only dollars signs when they consider expanding international student enrollment flows are missing the point. I won't spend time going on about the lasting & relational benefit of international students' presence on US campuses. I only refer you to the long list of world leaders who were educated in the US--International Students Yesterday, Foreign Leaders Today

We know that post-9/11 the US took a big relational hit globally as to how others viewed our country, in particular how they viewed our government. Of course, we're all aware of how those changes, coupled with the implementation of SEVIS, complicated our lives immeasurably in international education. But what is significant is that we know the way back--it's not easy, and will take time, but it is absolutely essential we take those steps to rebuild. From the top down, the folks in Washington began a long path back to reclaiming our good standing in the world. This administration has made use of technology a key component in the PR battle in which we are all playing a role.


In moving forward with EducationUSA's outreach to our two main audiences -- the US higher education community and prospective international students around the world -- we know we need to become more visible in what we do and where we go. We need to be connecting with more college and university representatives, and creating more opportunities for students abroad to connect with our advising centers, and with our US colleagues. As it relates to US higher education folks--we want to meet you! Please connect with us at upcoming conferences. You can always find these events on our Facebook EducationUSA Fan page. Coming soon, we'll have over a dozen EducationUSA people at OACAC at Chapman University in Orange, CA (July 16-19). We'll also be hosting 3 EducationUSA Regional Advising Conferences in Mexico City (Sept. 28-Oct 2), Prague (March 21-26, 2010), and in Africa (date & location tba in 2010). These regional conferences are where US institutions can get the most bang for their buck--over 100 advisers will be at the Mexico City & Prague conference. IMPORTANT NOTE: Registration for the Western Hemisphere EducationUSA conference in Mexico City closes on July 31. EducationUSA will also have a presence at most all of the regional NAFSA conferences this fall as well.

Please join us at these upcoming events, and of course, when and if you do visit the 170+ countries where EducationUSA has centers, please visit. Here's to seeing each other face-to-face in the coming months.