Armchair Recruitment in the Digital Age

Presentation at the 2010 CIS Forum in Monaco

I've wanted to share this presentation with my colleagues in international admissions circles who were unable to see it live in Monaco this November at the Council of International Schools Forum.  In the past two years in this position, as marketing coordinator for the EducationUSA network, I have had countless conversations with friends doing the increasingly difficult work of recruiting students from overseas with decreasing budgets, stronger competition from other institutions and other countries for that matter.

The greater majority of these colleagues know and use the popular outlets like Facebook and YouTube in their personal lives, but precious few have harnessed the truly revolutionary power of social media into their international recruitment, and fewer still have done so in a coherent and strategic way with proper planning, training, management, and evaluation.  

This presentation shares many free tools (at least monetarily) that can be used to reach out to international student audiences, as well as examples of how one institution, Roger Williams University, has made their social media outreach strategy the responsibility of all admissions staff.  I encourage all international admissions colleagues to review this presentation to see what tools and tips they can adapt to their own institutions to reach out to students & EducationUSA Advising Centers overseas.

Comments and questions are welcome!